TikTok is introducing a fresh option that allows them to cut down on the volume of AI-created media appearing in their feeds. This move comes as the company revealed that it now features over 1 billion AI videos.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a full-scale rollout. This development comes amid a surge in content created by AI, fueled by recent AI video creators.
AI Proliferation Online
It has been noted that nearly a tenth of the fastest-growing video streams on another major platform primarily display clips produced artificially. A large amount of this output is classified as “AI slop”, a label for substandard, mass-produced content that is frequently illogical or bizarre.
“We know from our community that many people like content made with AI tools, from AI artwork to educational videos, and we aim to give people the power to adjust the amount of that, based on their own likes,” stated a spokesperson.
AI on the Platform
The service announced that there are presently over a billion videos on its network identified as AI-generated. Overall, in excess of 100 million media items are submitted to the service daily, making AI content a minor percentage of its total content library.
User Control Features
Members will be able to limit or boost the amount of AI-generated videos they view by using the “manage topic” option in the application and picking the AI content topic. Further subjects that currently be adjusted under the filter cover current affairs, clothing, beauty, and dance.
Content Labeling and Policies
Its guidelines mandate users to tag “realistic” AI-made content, and it forbids dangerous deepfakes of well-known individuals or crisis events. Any authentic-looking artificial content that is unmarked can be taken down under its terms of service.
Additionally, the service will now attach an AI-generated tag to content made using its built-in AI features, or identified by an collaborative effort for recognizing artificial media. This measure is designed to help prevent users from seeking to circumvent the labeling process.
Educational Initiatives
TikTok is furthermore establishing a $2 million AI literacy fund for experts and organizations to develop informative material about ethical AI use. This project will support educational bodies dedicated to educating computer science.
Platform Protection
TikTok has supported its moderation strategy, amid discussion over intentions to lay off a large number of review team members in the UK. TikTok is planning to cut 439 jobs in its user protection division in its British office, with trade unions and internet security professionals raising concerns that staff are being displaced by machine-led review.
A trust and safety lead stated that human moderation would continue to be important, but artificial intelligence can shield workers by filtering out the most graphic content prior to it has to be seen by humans. TikTok reported a 76% decrease in disturbing and violent content seen by content reviewers over the past year due to intervention by its automated systems.
We believe it is crucial to balance people and machines to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s very important to minimize viewing of dangerous material as quickly as possible, which is where a lot of the machine support is making a difference operate efficiently.”
